If a picture is worth a thousand words, a virtual reality tour must be worth tens of thousands. A survey by the Pew Internet & American Life Project found that on a typical day more than two million people are using the Internet to take a virtual tour of another location.
Why include panoramas or VR tours on your website or CD ROM?
- Viewers find an interactive image far more compelling and 'real' than a static/flat image.
- VR's are a cost effective value added technique for getting your product to your audience.
- They provide a depth of detail that is simply not available in any other form of media - not even video.
With object photography, its an individual item which rotates instead of a scene.
What's the benefit over flat imagery?
- The visitor gets to 'handle' your item in a virtual space
- Once again you add a level of interactivity to your site
- Different states can be animated during rotation. For instance, a camera lens can zoom in and out.
Who should use make use of this technology?
Anyone who wants to offer their target audience a greater understanding and better 'picture' of their product. Anything from antique rings to motor bikes can be presented in this fashion.